Content Curation Efficacy

Making the most out of the actions website visitors take.

By Sarah Stahl, Content Marketing Strategist

What is content curation?

Beth Kanter sums it up best in her 2011 article, titled: Content Curation Primer. “… Is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information.”

This is great insight into how to curate content!

But what about the content you have already created? How do you measure the overall effectiveness of the content you are working so hard to produce? How do you sift and rearrange to make the most out of the actions website visitors are taking?

That’s exactly what I’ll be sharing, here.

First off this requires the set-up of Google Analytics. If you’re all set up, great! The following action steps will be quick and painless to implement.

If you need to set up Google Analytics. It’s very easy, so go ahead and do that HERE before moving on.

1. Use “In-Page Analytics

2. Monitor “Behavior Flow

3. Set Up “Goals

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